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Deconstructing Storytelling

In BDPros News, Marketing by Marita Peterson

Storytelling is one of the hottest business topics today, next to “data-driven decision making” and “machine learning.” The advice you find is pretty standard and there’s nothing wrong with “make it personal” and “make it emotionally compelling” – in fact, those are key aspects of effective storytelling. But as you look around blogs and LinkedIn, reading emotionally compelling brand story after emotionally compelling brand story, it starts to …

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End of Month Roundup – February 2022!

In BDPros News by Marita Peterson

It’s one day closer to spring and we are ready for the warmer weather! So let’s wrap up February and look forward to what’s coming. The Past We’ve sent 17 eblasts – 4 for us, 13 for our clients. We’ve accompanied a client to a tradeshow and worked the floor to gather prospects for us to follow up on – we gathered 30 solid, qualified leads …

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New month, new website, new look!

In BDPros News by Marita Peterson

Our company has grown to a point where we are able to dust our exterior off and make our image match who we have become and who we are now. We’ve expanded our office, our client base, our industry expertise, and our team. Our golden trio of Marketing, Operations, and Sales is refreshed and energized, on the same page with the same goal, and working together to get our name, our brand, and our message out there.