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Deconstructing Storytelling: Why Your Brand Story is Boring

In Best Practices, Marketing, Sales by Marita Peterson

It’s a problem plaguing companies all around the world: how to write a compelling brand story. There are articles upon articles about it, giving the same tips on how to make a story better, but they don’t really go into why they are making the suggestions they are. That’s where we come in. Let’s explore in Part 2 in our Deconstructing Storytelling series. Why do so many stories …

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Your Sales Plan is Your Roadmap

In Best Practices, Sales by Marita Peterson

So you’ve put together your sales plan in December or January – time to get selling, right? Gotta hit those KPIs! But how often do you consult that sales plan? When do you reflect and review? When do you make edits? We set our goals and do our best, and hopefully – if we’re good at what we do and we’re lucky – we hit those …

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Benefits of Outsourcing Sales: Pipeline, Process, People

In Sales by Marita PetersonLeave a Comment

Why Outsource Sales? Sales is both complicated and simple at the same time. The goal: sell something. The method: an unlimited number of options. It can be overwhelming for a sales team to keep track of, let alone a single salesperson. What strategy do you choose, and why? Do you cold call or send emails? What systems do you use to keep track of everything? This …