Creative Services

A creative marketing agency with national and global reach was struggling to find additional business while managing current clients and projects.

For the previous 25 years their parent company had been a prepress/file house serving local and national companies. The owner had a background in commercial photo and video and the desire to expand their sales into those areas.

BDPros served as the sales team locating and educating clients in need of:

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Videography

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Photography

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Website Development

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3D Modeling & Animation

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Packaging & Label Design

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Print Advertisements

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Trade Show Booth & Collateral Design

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Prepress & Flexographic Plates

Challenges

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The owner had an affinity for sales and wanted to expand that side of the business but only had one sales rep to support growth.

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The production and sales team were not coordinating effectively to ensure new client work was scheduled with timelines and next steps communicated effectively.

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The owner had no desire to manage a sales team and no active CRM system to manage clients and prospects.

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The owner had hired and fired about 12 different reps before bringing BDPros into the fold.

Solutions

For an introductory level fee for services BDPros was tasked with finding new commercial photography clients. Early success led to other opportunities.
BDPros not only prospected and closed deals independently; we also served as a lead generator for their lone sales rep.
BDPros became experts on their full suite of services.
BDPros transitioned a Project Manager from our office to their office one day per week to increase visibility and grow the client relationship.
BDPros built and maintained a CRM allowing more transparency between production and sales.
BDPros also created work flow processes for quotes that have been accepted and needed to be executed on the production side. This included creating work order documents.
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Results

The client’s company was able to generate more revenue with a sales team that was managed by BDPros.

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Growth

BDPros grew with the company and began closing, consulting, trade show representation, project and CRM management.

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Sales

BDPros travels annually to national trade shows and represents this creative services company.

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Experience

The client is now a heavily staffed creative agency with extensive in-house capabilities.

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$10M+Lifetime Opportunity

Created a lifetime pipeline with over 10 million dollars in opportunity.

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$250K+Annual Revenue

Located and closed long term partnerships with higher end client’s worth yearly revenue values of $250,000 or more.

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$300K+Annual Revenue

Located new project-based business NEW clients producing additional annual revenue of over $300,000.