Creative Services

A creative marketing agency with national and global reach was struggling to find additional business while managing current clients and projects.

For the previous 25 years, their company had been a prepress/file house serving local and national companies. The owner had a background in commercial photo and video and the desire to expand their sales into those areas.

Business Development Pros served as the sales team, locating and educating clients in need of:

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Videography
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Photography
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Website Development
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3D Modeling & Animation
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Packaging & Label Design
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Print Advertisements
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Trade Show Booth & Collateral Design
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Prepress & Flexographic Plates

Challenges

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The owner had an affinity for sales and wanted to expand that side of the business but only had one sales rep to support growth.

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The production and sales team were not coordinating effectively to ensure new client work was scheduled with timelines and next steps communicated effectively.

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The owner had no desire to manage a sales team and no active CRM system to manage clients and prospects.

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The owner had hired and fired about twelve different sales representatives before bringing Business Development Pros into the fold.

Solutions

Business Development Pros was tasked with finding new commercial photography clients and early success led to other opportunities.

BDPros also created workflow processes for quotes that had been accepted and needed to be executed on the production side. This also included creating work order documents.

BDPros not only prospected and closed deals independently, but we also served as the lead generator for their lone sales representative.

Business Development Pros became experts on their full suite of services.

BDPros transitioned a Project Manager from our office to their office once a week to increase visibility and grow the client relationship.

BDPros built and maintained a CRM, allowing for more transparency between production and sales.

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Results

The client’s company was able to generate more revenue with a sales team that was managed by BDPros.

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Growth

BDPros grew with the company and began closing, consulting, trade show representation and CRM management.

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Sales

BDPros travelled annually to national trade shows to represent the company, capturing leads & executing follow-up strategy.

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Experienceand new capabilities

The client is now a heavily staffed creative agency with extensive in-house capabilities.

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$10,000,000+lifetime opportunity

Created a pipeline with over 10 million dollars in lifetime project and partnership opportunities.

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$250,000+partnership annual revenue

Located and closed long-term partnerships with higher end clients worth total yearly revenue values of over $250,000.

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$300,000+project-based annual revenue

Located new project-based business clients, producing additional annual revenue of over $300,000.