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How to Go from Meeting to Deal Closed

In Best Practices, Sales by Marita Peterson

There is an art to making the sale and closing deals. It’s part psychology, part problem-solving, and a ton of active listening skills. There are a few key things you can master that will help you close more deals and have more effective meetings. Establishing a good meeting process Understanding your prospect’s pain points (and how your offering solves them) Listening for buying signals and being …

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Deconstructing Storytelling: Why Your Brand Story is Boring

In Best Practices, Marketing, Sales by Marita Peterson

It’s a problem plaguing companies all around the world: how to write a compelling brand story. There are articles upon articles about it, giving the same tips on how to make a story better, but they don’t really go into why they are making the suggestions they are. That’s where we come in. Let’s explore in Part 2 in our Deconstructing Storytelling series. Why do so many stories …

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Crack the Code on Business Development

In Best Practices by Marita Peterson

What we’ve learned at BDPros through over a decade of experience in process-based sales, marketing, and operations is that you can’t separate the three when it comes to B2B business development. We’ve tried the siloed approach, and it does okay – until it doesn’t. Getting the entire team – marketing, sales, and operations – to come together can be like herding cats sometimes, but luckily for you we’ve learned how to herd cats and we’re going to give you some of our secrets.

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Your Sales Plan is Your Roadmap

In Best Practices, Sales by Marita Peterson

So you’ve put together your sales plan in December or January – time to get selling, right? Gotta hit those KPIs! But how often do you consult that sales plan? When do you reflect and review? When do you make edits? We set our goals and do our best, and hopefully – if we’re good at what we do and we’re lucky – we hit those …

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5 Tips to Help You Set Meaningful Goals

In Best Practices by Marita Peterson

Setting goals can be tough and there is a lot of good (and not-so-good) advice out there, but it can still be confusing. It’s important to set SMART goals and important to set achievable goals, but how do you determine your goals? There’s no perfect formula, but there are some methods we use to make the decision-making process easier. 1) You should have more goals than …