The Purpose Companies invest in the growth of their pipeline and revenue by creating large budgets for marketing initiatives and events, with a large portion of that spend oftentimes allocated towards trade shows – whether exhibiting or attending. Trade shows are widely considered one of the most useful channels to meet new business partners and clients, regardless of industry. These post-pandemic times have seen trade shows …
SWOT Analysis: 3 Steps For Successful Strategic Planning
Strategic decision-making is not a talent or inherent skill. It’s a process that requires practice, expertise, and the participation of stakeholders. But how do we begin to address strategy when the world we do business in is chaotic and unpredictable? It’s critical that our decision-making accounts for these outside forces as well as the diverse expertise of subject matter experts. The SWOT analysis is one tool …