BDPros started a partnership with a commercial Solar Energy Installation Company
in need of new business development.
BDPros assisted by growing a pipeline of qualified new business
that would be interested in learning more about how Solar could impact
their overall business cost and savings to lead towards growth and sales.
The client’s company had Project Managers that were doing customer outreach with little success.
The employees were not trained sales
professionals but rather Solar Energy experts.
The client’s company had no active CRM
to track opportunities and outreach.
Management of business development
activities was difficult due to lack of leadership
BDPros built and secured a pipeline of new business Project
Managers took the qualified leads and sold through a technical
conversation about potential catalysts and ROI of the system.
BDPros developed a customized sales and marketing effort that
included strategic email campaigns and call follow ups.
BDPros provided operational support through research
that was region and industry specific.
BDPros set up a custom CRM to track all activities, opportunities, and outreach.
BDPros implemented a team of Business Development Managers that
completed weekly outbound prospecting and follow ups on opportunities.
The client company could continue internal organizational efforts while outbound sales
activity was completed and logged by the BDPros team. Over the roughly 2-year partnership:
A pipeline of 90 new businesses was built, made up of healthcare companies, large manufacturers, major universities and colleges, and utilities and municipalities.
The company’s Project Managers
were able to focus on potential clients
and converting qualified conversations
to proposals and closed deals.
Closed 4 new opportunities for commercial solar installation, one of which was a major regional healthcare provider, opening the door for additional locations.
Total pipeline value was $30,000,000
in qualified opportunities.